Beany is an online accounting service supporting thousands of small businesses across New Zealand. Their advisers are pros at setting up Xero, handling tax and compliance, and keeping clients financially on track. They work with businesses of all sizes and stages, helping them stay compliant while making smart financial decisions from day one.

The problem: banking delays holding back business

You know the drill. A new business is ready to roll. Their accountant prepped. They’re excited to send that first invoice… then they hit the same wall every time.

The bank account.

That’s the headache Beany kept running into. Their team would be set to go, building out Xero and getting clients' finances humming, until the traditional banks slowed everything to a crawl.

“We'd have these eager business owners ready to get their accounting sorted” says Sol Jones, Partnerships Manager at Beany, “but they couldn't even invoice their first customer or connect to Xero because they were stuck waiting for a bank account. The traditional banks were asking for 4 to 6 weeks, branch visits, mountains of paperwork… it was making everyone look slow, including us.”

The fix: instant setup with Emerge

That's where Emerge came in. We built Emerge to move at the speed of modern business. No branch visits. No paperwork piles. Just a fast, mobile-first sign-up that gets you live in 7 minutes, not 7 weeks. Multi-director KYC? Sorted in-app. Instant Xero feed? Done.

“The first time I saw a client go from ‘I need a bank account’ to ‘I’m ready to invoice’ in the same coffee meeting, I was genuinely amazed” says Sol. “The Xero feed is instant, so we can start reconciling on day one. It means we can actually deliver on our ‘never miss a deadline’ promise from the get-go.”

The outcome: smoother starts and faster results

For Beany, Emerge has helped streamline the onboarding process and remove unnecessary friction. Instead of waiting on banking to catch up, their team can jump straight into what they do best - setting up systems, offering advice, and helping clients hit the ground running.

It’s a smoother start for clients, and a faster path to results.

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